Isinxibo sasesitalatweni senze utshintsho olubalulekileyo kumashumi ambalwa eminyaka adlulileyo, ukusuka kwi-niche subculture ukuya kumandla aphambili kwishishini lefashoni. Le metamorphosis bubungqina bendalo eguquguqukayo yefashoni kunye nokukwazi kwayo ukuziqhelanisa kunye nokuhambelana nezizukulwana ezahlukeneyo. Njengenkampani egxile ekuthengeni iimpahla zasesitratweni zentengiso yezizwe ngezizwe, siye sazibonela ngawabo amehlo kwaye saba negalelo kolu tshintsho. Kule post yebhlog, siza kuphonononga imbali, iimpembelelo eziphambili, kunye neendlela ezizayo zempahla yesitalato, siqaqambisa uhambo lwayo ukusuka ezitalatweni ukuya kwinqanaba lefashoni yehlabathi.
I. Imvelaphi yempahla yesitalato
Iingcambu zesitrato zesitrato zinokulandelelwa emva kweminyaka yoo-1970 kunye no-1980 e-United States, apho kwavela khona njengesitayile esahlukileyo esinxulunyaniswa neenkcubeko ezahlukeneyo, kubandakanya i-skateboarding, i-punk rock, kunye nehip-hop. Ezi subcultures zibonakaliswe ngumoya wazo wemvukelo kunye nomnqweno wokucela umngeni kwimeko ekhoyo, kwaye ukhetho lwabo lwefashoni lubonise le ethos.
Ukutyibiliza kwibhodi yokutyibiliza: Inkcubeko yokutyibiliza idlale indima ebalulekileyo ekubumbeni iimpahla zasesitratweni. Abatyibilizi bathanda iimpahla ezisebenzayo nezizinzileyo nezinokumelana nobunzima bomdlalo wabo. Iimveliso ezinje ngeeVans kunye neThrasher ziye zaba ngumqondiso kolu luntu, ngoyilo lwazo olulula kodwa olunzima.
I-Punk Rock: Intshukumo ye-punk rock izise i-DIY (yenza-ngokwakho) isimo sengqondo kwifashoni. Abathandi bePunk bazilungisa iimpahla zabo ngeepetshi, izikhonkwane, kunye namalaphu akrazukileyo, bedala inkangeleko ekrwada nengaphucukanga ebonisa ukudelela nokuthanda umntu ngamnye.
I-Hip-Hop: Inkcubeko yeHip-hop, eyaqala eBronx, eNew York, yazisa ubuhle obutsha kwisinxibo sasesitratweni. Ijean enesingxobo, iihoodies ezinkulu, kunye neelogo ezingqindilili zaba zezona zinto ziphambili kwesi simbo, kunye neebrendi ezifana ne-Adidas kunye nePuma zaye zaduma ngokunxulumana namagcisa ehip-hop kunye nabadansi.
II. Ukunyuka kwee-Iconic Streetwear Brands
Njengoko iimpahla zasesitalatweni ziye zafumana ukuthandwa ngeminyaka yoo-1990s nakwiminyaka yokuqala yoo-2000, iibrendi ezininzi zavela njengeenkokeli kushishino, nganye kwezi izisa inkangeleko yayo ekhethekileyo kunye nefilosofi.
Ephakamileyo: Yasekwa ngo-1994 nguJames Jebbia, iSupreme yakhawuleza yaba yintandokazi yehlelo phakathi kwabatyibilizi kunye nabathanda iimpahla zasesitratweni. Ushicilelo olulinganiselweyo lwe-brand oluhlayo kunye nentsebenziswano namagcisa kunye nabayili badale ukuziva bebodwa kunye ne-hype, okwenza i-Supreme ibe luphawu lwesitrato esipholileyo nesinqwenelekayo.
I-Stüssy: I-Stüssy, eyasekwa ngu-Shawn Stüssy ngeminyaka yee-1980, ihlala inikwa imbeko njengovulindlela kwintshukumo yale mihla yesitalato. Ukudibanisa kwayo i-surf, i-skate, kunye neempembelelo ze-hip-hop, ezidityaniswe nemizobo engqindilili kunye neelogo, ziseta ithoni yeempahla zesitrato zexesha elizayo.
I-Ape yokuhlamba (i-BAPE): Yasekwa nguNigo eJapan, i-BAPE yazisa umxube okhethekileyo wefashoni yaseJapan kunye nenkcubeko yehip-hop yaseMelika. Iyaziwa ngeepateni zayo zokuzifihla kunye neehoodies zikakrebe, i-BAPE yaba yinto yehlabathi jikelele kwaye yaphembelela iibrendi ezininzi zeempahla zasesitalatweni zangoku.
III. Isitalato's Mainstream Breakthrough
I-2010 yaphawula ukuguquka kwempahla yasesitalatweni njengoko yayisuka kwimida ukuya phambili kwishishini lefashoni. Zininzi izinto ezibe negalelo kule mpumelelo iphambili:
Iingcebiso zabantu abadumileyo: Abantu abadumileyo kunye neemvumi badlale indima ebalulekileyo ekwaziseni iimpahla zasesitratweni. Amagcisa afana ne-Kanye West, u-Pharrell Williams, kunye no-Rihanna bamkele i-aesthetics yesitrato kwaye basebenzisana neempawu ezinkulu, bezisa iimpahla zesitrato kwindawo eqaqambileyo.
Intsebenziswano yeFashion High-Fashion: Iimpawu zempahla yesitalato zaqala ukusebenzisana nezindlu ezikwifashoni ephezulu, zifiphalisa imigca phakathi kobunewunewu kunye nesitalato. Intsebenziswano ephawulekayo ibandakanya i-Supreme x Louis Vuitton, i-Nike x Off-White, kunye ne-Adidas x Yeezy. Ezi ntsebenziswano zinyuse umgangatho wempahla yasesitratweni kwaye zandisa ukufikelela kwazo kubaphulaphuli ababanzi.
Impembelelo yeMedia yeNtlalo: Amaqonga anjenge-Instagram kunye neTikTok avumele abantu abathanda iimpahla zasesitratweni ukuba babonise iimpahla zabo kwaye banxibelelane nabantu abanengqondo efanayo. Ukunyuka kwabaphembeleli kunye neebhlogi zefashoni kuye kwaphucula ubukho bempahla yasesitratweni kwaye yenza ukuba ifikeleleke kubaphulaphuli behlabathi.
IV. Impembelelo yeNkcubeko yeZinxibo zesitalato
Impembelelo yesitalato idlulela ngaphaya kwefashoni; iye yaba yinto yenkcubeko ebumba umculo, ubugcisa kunye nendlela yokuphila.
Umculo kunye nobuGcisa: Impahla yesitalato inobudlelwane obuhambelana nomculo kunye nobugcisa. Iimveliso ezininzi zempahla yasesitalatweni zisebenzisana neemvumi kunye namagcisa ukwenza amaqhekeza awodwa kunye noshicilelo olulinganiselweyo. Lo mnqamlezo wepollination ukhuthaza ukuyila kunye nokusungula izinto ezintsha, ukutyhala imida yefashoni kunye nobugcisa.
Uluntu kunye nesazisi: Impahla yesitalato ikhuthaza imvakalelo yoluntu kunye nokuba yeyabantu abathandanayo. Ushicilelo olulinganiselweyo lwehla kunye nokhupho olukhethekileyo ludala imvakalelo yobudlelwane phakathi kwabalandeli ababelana ngokuthanda inkcubeko. Ukongeza, iimpahla zesitrato zivumela abantu ukuba baveze ubuni babo kunye nexabiso labo ngokukhetha iimpahla zabo.
Amagqabantshintshi eNtlalo: Isinxibo sesitalato sihlala sisebenza njengesixhobo sokuphawula kwezentlalo nezopolitiko. Iimpawu ezininzi zisebenzisa iqonga labo ukujongana nemiba ebalulekileyo efana nokulingana ngokobuhlanga, ukubandakanywa ngokwesini, kunye nokuzinza kokusingqongileyo. Le ndlela yokujongana nentlalontle ihambelana nesizukulwana esitsha kwaye yomeleza ukubaluleka kwempahla yasesitalatweni kuluntu lwangoku.
V. IiNdlela zekamva kwiZinxibo zesitalato
Njengoko isinxibo sasesitalatweni siqhubeka nokuvela, iindlela ezininzi zokubumba indlela yazo yexesha elizayo:
Ukuzinza: Ngokwandisa ulwazi malunga nemiba yokusingqongileyo, ukuzinza kuba yinto ephambili ekugxilwe kuyo kwiimpawu zempahla yesitalato. Izixhobo ezilungele i-Eco-friendly, izenzo zokuvelisa ezisesikweni, kunye namanyathelo efashoni ajikelezayo afumana amandla njengoko abathengi befuna iimveliso ezinoxanduva ngakumbi nezizinzileyo.
Ukudityaniswa kweTekhnoloji: Ukudityaniswa kobuchwepheshe kuguqula iimpahla zasesitratweni. Ukusuka kwimiboniso yefashoni yenyani ukuya kwi-augmented reality (AR) itrayi-ons, iibrendi zisebenzisa itekhnoloji yokuphucula amava okuthenga kunye nokuzibandakanya nabaphulaphuli bazo ngeendlela ezintsha.
I-Gender Fluidity: Impahla yesitalato ihambela ekudibaneni okukhulu kunye nokuguquguquka kwesini. Uyilo lwe-unisex kunye nokuqokelela okungathathi hlangothi ngokwesini kuya kuxhaphaka ngakumbi, kubonisa utshintsho olubanzi lwenkcubeko ekwaphuleni imilinganiselo yesini.
Ukwenziwa ngokwezifiso kunye noKwakho: Ukwenza ngokwezifiso kunye nobuntu kusembindini wesibheno sesitrato. Iimveliso zibonelela ngokhetho oluninzi kubathengi ukwenza iziqwenga zebespoke ezibonisa isitayile sabo esikhethekileyo kunye nobuntu. Lo mkhwa uququzelelwa yinkqubela phambili yoshicilelo lwedijithali kunye nokuveliswa kwemfuno.
Ukuqukumbela
Uhambo lwempahla yesitalato ukusuka kwi-subculture ukuya kwifashoni yesiqhelo bubungqina bokuziqhelanisa nokubaluleka kwenkcubeko. Njengenkampani egxile kwiimpahla zasesitratweni, siyazingca ngokuba yinxalenye yolu shishino luguqukayo nolusoloko luvela. Sizibophelele ekutyhaleni imida yoyilo, ukwamkela uzinzo, kunye nokubhiyozela umoya owahlukeneyo noqukayo wempahla yasesitratweni. Nokuba ungumthandi wexesha elide okanye umtsha kwindawo, siyakumema ukuba udibane nathi ekujongeni amathuba angenasiphelo empahla yasesitratweni.
Ixesha lokuposa: Jul-06-2024
