Isinxibo sasesitalatweni asiyondlela nje yefashoni; yintshukumo yenkcubeko ephembelele kakhulu ifashoni yehlabathi. Ukusuka kwiingcambu zayo kumdlalo wokutyibilika weminyaka yee-1980 ukuya kulawulo lwayo kwihlabathi lefashoni yanamhlanje, uhambo lwempahla yasesitalatweni lunika umdla kwaye luyakhuthaza. Eli nqaku liphonononga ukuvela kwempahla yesitrato, ukulandela indlela yayo ukusuka kwinkcubeko yokutyibiliza ukuya ekubeni yinto yefashoni yehlabathi ngo-2025.
Yayiyintoni iMvelaphi yempahla yesitalato kwiNkcubeko yeSkate?
I-Skateboarding: Ukuzalwa kwe-Subculture
Isinxibo sasesitalatweni savela kwinkcubeko yokutyibiliza ngeminyaka yoo-1980, ixesha apho abadlali be-skateboard baqala ukuphuhlisa isimbo esahlukileyo esibonakalisa indlela yabo yokuphila. Ubume obubekekileyo kodwa obunemvukelo bokutyibilika bekungundoqo ekwenziweni kobuhle besinxibo sesitrato, obubeka phambili ubumnandi, ukusebenza, kunye nokuzibonakalisa.
Iimpawu eziphambili zakuqala: uSanta Cruz, uPowell Peralta
Ezinye zeempawu zokuqala ezamkela esi simbo sikhethekileyo yayiyiSanta Cruz kunye noPowell Peralta, eyaye yafana nenkcubeko yokutyibiliza. Ezi nkampani azenzanga nje iibhodi zokutyibiliza; baqalisa nokuvelisa iimpahla ezibonisa imizobo engqindilili, uphawu oluphawulwayo lwempahla yasesitratweni unanamhla.
| Uphawu | Yasekwa | Impembelelo kwiimpahla zesitalato |
|---|---|---|
| USanta Cruz | 1973 | Yazisa imifanekiso eqingqiweyo kunye neelogo eziye zaba yinxalenye yenkcubeko yesinxibo sasesitratweni. |
| UPowell Peralta | 1978 | Utshintshe indawo yeskateboarding ngoyilo oluyilayo kunye nemizobo. |
| Thrasher | 1981 | Yaba luphawu lwemvukelo kunye nokungahambelani, ichaza izimo zengqondo zesinxibo sasesitratweni. |
Yenzeka njani iNguqu yeSitrato kwisinxibo seFashoni?
Indima yeHip-Hop kunye neNkcubeko yaseDolophini
Ngeminyaka yee-1990, iimpahla zesitrato zifumene umlingani wendalo kwinkcubeko ye-hip-hop. Njengoko abaculi be-hip-hop baqala ukugqoka ibhulukhwe ye-baggy, i-graphic tees, kunye ne-hoodies, ezi zinto zaba ngaphezu kweengubo zesitrato ezisebenzayo-zaba ngumqondiso wentshukumo enkulu yenkcubeko. Oku kwanceda ukuba iimpahla zasesitratweni zihambe zisuka ekubeni yi-niche kunye nenkcubeko yangaphantsi ziye kwinto eqhelekileyo.
Ukunyuka kwee-Iconic Streetwear Brands: Ephakamileyo kunye neStüssy
Njengoko iimpahla zasesitalatweni zifudukela kwindawo eqhelekileyo, iibrendi ezinje ngeSupreme kunye neStüssy zaba ngabantu abaphambili. Yasekwa ekuqaleni koo-1990, ezi mpawu zamkele inkcubeko yesitrato ngelixa zisenza ukuba iimpahla zasesitratweni zibe nomnqweno kwaye zikhetheke. Ephakamileyo, umzekelo, yakha udumo lwayo kukhupho olunyiniweyo olwenze imvakalelo yokunqongophala kunye nemfuno.
| Uphawu | Yasekwa | Yaziwa ngokuba |
|---|---|---|
| Ephakamileyo | 1994 | Izinxibo zesitrato eziguqulweyo "nenkcubeko yokulahla" kunye nentsebenziswano nabayili. |
| Stussy | 1980 | Enye yezokuqala ukudibanisa i-skateboarding, i-surf, kunye nenkcubeko ye-hip-hop kwifashoni. |
| Thobela | 1989 | Idume ngobugcisa bezopolitiko ezitalatweni kunye nokudala ulwazi ngefashoni. |
Ngawaphi amaNqanaba aPhambili kwi-Streetwear's Evolution?
Intsebenziswano kunye neLuxury Brands
Ngeminyaka yoo-2000 kunye no-2010, ukuvela kwempahla yesitalato yathatha inguqu ebalulekileyo ngokusebenzisana kwayo neempawu zodidi oluphezulu. Intsebenziswano phakathi kweempahla zesitrato ezifana ne-Supreme kunye nezindlu zokunethezeka ezifana noLouis Vuitton kunye neComme des Garçons zivule iingcango ezintsha, zibonisa ukuba iimpahla zesitrato zazingekho nje ezitalatweni-zibe yinxalenye yefashoni ephezulu.
Isinxibo sesitalato kwiVeki yeFashoni
Phakathi koo-2010, iimpahla zasezitalatweni zazisele zingenile kumakomkhulu efashoni ehlabathi. Iimpawu eziphambili ezifana ne-Off-White, ekhokelwa nguVirgil Abloh, yaqala ukubonisa ingqokelela yabo kwiVeki yeFashoni. Impahla yesitalato yayingaseyompahla yangaphantsi nje kuphela; yayihamba indlela ngoku.
| Unyaka | Isiganeko | Ukubaluleka |
|---|---|---|
| 2008 | Intsebenziswano ePhezulu x Louis Vuitton | Uvale umsantsa phakathi kwempahla yasesitratweni kunye nefashoni yodidi. |
| 2015 | I-Off-White kaVirgil Abloh kwiVeki yeFashoni | Kuphawulwe ukungena ngokusesikweni kwempahla yasesitalatweni kwilizwe lefashoni ephezulu. |
| 2020 | UHlumo lweeDola zeebhiliyoni ezininzi zesitrato | Impahla yesitalato yaba lelinye lamashishini efashoni amakhulu kwihlabathi liphela. |
Zeziphi ezona Brands ziPhezulu zesitalato namhlanje?
Izigebenga eziSekiweyo zeSitrato: Ephakamileyo, eMhlophe, iBAPE
Namhlanje, iibrendi ezifana ne-Supreme, Off-White, kunye ne-BAPE ziyaqhubeka zihamba phambili kwiimpahla zesitrato. I-Supreme ifana namathontsi akhethekileyo, i-Off-White izise iimpahla zesitrato kwifashoni ephezulu, kwaye i-BAPE iyaqhubeka nokuqamba iipatheni zayo zecamo kunye nentsebenziswano.
Iimpawu zeSitrato ezisakhulayo: Ukoyika uThixo, iiNgelosi zePalm
Iimpawu ezivelayo ezinje ngokoyika uThixo kunye neeNgelosi zePalm zityhala imida yempahla yesitrato ngokudibanisa isitayile sesitrato kunye nezinto zobumnandi. Ukoyika uThixo, umzekelo, kuzisa inkangeleko esulungekileyo, ephakanyisiweyo kwimpahla yesitrato, ngelixa ii-Palm Angels zibandakanya i-California vibe ebekwe ngasemva.
| Uphawu | Yasekwa | Yaziwa ngokuba |
|---|---|---|
| Ephakamileyo | 1994 | Amathontsi akhethekileyo, intsebenziswano namagcisa kunye nabayili. |
| Ngaphandel uBumhlophe | 2012 | Ukuvala iimpahla zesitrato ngefashoni yodidi, edume ngesitayile sayo seshishini. |
| Ukoyika uThixo | 2013 | Ubuncinci, iimpahla zesitrato eziphakamileyo ezidibanisa ubunewunewu kunye nobuhle besitrato. |
| Iingelosi zePalm | 2015 | Impahla yasesitalatweni ephefumlelweyo e-Laid-back, e-California kunye ne-touch to luxury touch. |
Ixesha lokuposa: Feb-18-2025
