Ukwenziwa ngokwezifiso: Ukuyila umfanekiso weBrand owahlukileyo

Kwindawo yorhwebo lwamazwe ngamazwe, ukuhlakulela umfanekiso wophawu olwahlukileyo kubaluleke kakhulu. Ukwenza ngokwezifiso, njengesicwangciso sokuthengisa esilungiselelweyo, akuncedi kuphela iinkampani ukuseka iimpawu zohlobo olulodwa kodwa zikwakhawulelana neemfuno zomthengi ngamnye, ukonyusa ixabiso lemveliso kunye nokhuphiswano lwentengiso.

Ixabiso lokuLungisa

Kwiinkampani zorhwebo zamazwe ngamazwe, ulungelelwaniso olulolwakho lubonelela ngeenzuzo ezininzi. Okokuqala, inceda ekuqulunqeni umfanekiso wophawu olulodwa, ukuqaqambisa ubuntu bohlobo kunye neempawu, ngaloo ndlela kutsala ingqalelo engakumbi kunye nokuqondwa kubathengi. Okwesibini, ukwenza ngokwezifiso zongeza ixabiso kwiimveliso; abathengi bazimisele ukuhlawula amaxabiso aphezulu kwiimveliso ezilungiselelweyo, ngaloo ndlela bephucula inzuzo yenkampani. Ukongeza, ikhuthaza ukunyaniseka kwabathengi ngokwanelisa iimfuno zabantu ngabanye, ngaloo ndlela iphucula ukwaneliseka kwabathengi kunye nokuphinda amaxabiso okuthenga.

Inkqubo yoLungiso

Inkqubo yokwenza ngokwezifiso ibandakanya iimfuno zonxibelelwano, ukuqinisekiswa koyilo, imveliso yesampulu, kunye nemveliso yobuninzi. Okokuqala, unxibelelwano olucokisekileyo kunye nomthengi lwenziwa ukuqonda iimfuno zabo kunye nezinto abazikhethayo, ukugqiba iimfuno zeemveliso ezilungiselelweyo ezifana nesitayile, ilaphu kunye nombala. Emva koko, uyilo luqinisekisiwe ngokusekelwe kwiimfuno zabathengi kwaye uyilo luyahlaziywa ukuqinisekisa ukuba luyahlangabezana nokulindelwe ngabathengi. Ukulandela oku, iisampulu ziveliswa ngokoyilo oluqinisekisiweyo kwaye zinikezelwe kumthengi ukuze amkelwe, kunye nohlengahlengiso oluyimfuneko olwenziweyo ngokwengxelo. Ekugqibeleni, ukuveliswa kobuninzi kuqhutyelwa ngokusekelwe kwiisampuli ezivunyiweyo, ukuqinisekisa umgangatho wemveliso kunye neeshedyuli zokuhanjiswa.

Izinto eziluncedo zokuLungisa

Ukwenza ngokwezifiso kunika izibonelelo ezizodwa xa kuthelekiswa neemveliso ezingaphandle kweshelufu. Okokuqala, ihlangabezana neemfuno zomthengi ngamnye, ukwenza iimveliso ezahlukileyo kunye nokuphucula ubuntu bohlobo kunye nokukodwa. Okwesibini, ulawulo lomgangatho luqinisekisiwe; iimveliso ezilungiselelwe wena ziphantsi koyilo kunye nokuveliswa ngobuchule, ziqinisekisa umgangatho kunye nobugcisa. Ngaphezu koko, ukwenza ngokwezifiso kuphucula ukwaneliseka kwabathengi kunye nokunyaniseka, kukhuthaza ubudlelwane bexesha elide kunye nozinzo lwabathengi.

Ikamva Lokwenza ngokwezifiso

Ngokukhula kwemfuno yeemveliso zomntu ngamnye, ulungelelwaniso olulolwakho lubambe amathemba athembisayo kurhwebo lwamazwe ngamazwe. Kwixesha elizayo, ngenkqubela phambili yetekhnoloji, inkqubo yokwenza ngokwezifiso inokuba nobukrelekrele ngakumbi kwaye isebenze kakuhle, ibonelela abathengi ngamava alula okwenziwa ngokwezifiso. Ngaphaya koko, ulungelelwaniso olulolwakho luya kuvela njengesicwangciso esibalulekileyo sokhuphiswano lwebrendi, ukunceda iinkampani ziseke imifanekiso yohlobo olulodwa kunye nokufumana isabelo sentengiso esongezelelekileyo.

Ukuqukumbela

Ukwenziwa ngokwezifiso sisicwangciso esibalulekileyo kwiinkampani zorhwebo zamazwe ngamazwe ukuseka imifanekiso yohlobo olulodwa kunye nokuhlangabezana neemfuno zomthengi ngamnye. Ukugcina umgaqo othi "umthengi kuqala, umgangatho ophambili," sijolise ekuboneleleni abathengi ngeenkonzo ezikumgangatho ophezulu zokwenziwa ngokwezifiso, ukubanceda ekuqondeni ixabiso leempawu zabo kunye nokuphumelela impumelelo kwimarike.