Ngaba uNike ungumnikazi weJordan?

Isiqulatho

• Ngubani umnini weJordan Brand?
• U-Nike noMichael Jordan benze njani uphawu?
• Kutheni iJordan Brand iphumelele kangaka?
• Ndingasilungisa isinxibo sendlela yaseJordan?

 

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Ngubani umnini weJordan Brand?

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I-Jordan Brand njengeNkxaso-mali

I-Jordan Brand yi-subsidiary ye-Nike, oku kuthetha ukuba i-Nike ingumnikazi we-brand ngelixa inika inqanaba lokuzimela.

 

Indima kaMichael Jordan

UMichael Jordan ufumana imirhumo kuyo yonke imveliso yaseJordan ethengisiweyo kodwa ayinguye umnikazi wayo ngokuthe ngqo.

 

Ukuzimela kweBrand

Nangona iphantsi kweNike, iJordan isebenza ngokwahlukeneyo, izenzela ulwakhiwo, ukuthengisa, kunye nezigqibo zoshishino.

 

Ukuthengisa kunye nempembelelo yeMarike

I-Jordan Brand yenza iibhiliyoni zengeniso ngonyaka, inegalelo elibonakalayo kwishishini likaNike lilonke.

 

Umba	Iinkcukacha
Yasekwa	1984 (nguNike noMichael Jordan)
Ubunini	IkaNike ngokupheleleyo
Isabelo sikaMichael Jordan	Ufumana iiroyalty kodwa ayinguye umnikazi we-brand

 

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U-Nike noMichael Jordan benze njani uphawu?

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Ukutyikitywa kukaMichael Jordan

Kwi-1984, u-Nike wasayina uMichael Jordan kwisivumelwano sokuvumela, nangona wayekhetha okokuqala kwi-Adidas.

 

Ukukhutshwa kwe-Air Jordan 1

I-Air Jordan sneaker yokuqala yasungulwa ngo-1985 kwaye yatshintsha izihlangu ze-basketball.

 

NBA Ban Controversy

I-NBA yavala i-Air Jordan 1 ngokuphulwa kwemigaqo-nkqubo efanayo, ukwandisa ukufunwa kwayo.

 

Ukwandiswa Ngaphaya kweBhola yeBhola

I-Jordan Brand yavela ngaphaya kwezemidlalo yaba yifashoni yendlela yokuphila, isebenzisane nabayili kunye nosaziwayo.

 

Unyaka	Isiganeko esibalulekileyo
1984	UMichael Jordan usayina kunye noNike
1985	Ukumiselwa kweAir Jordan 1
1997	IJordani Brand iba yinkxaso yeNike eyahlukileyo

 

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Kutheni iJordan Brand iphumelele kangaka?

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Ilifa likaMichael Jordan

Ilifa lebhola yebhasikithi likaMichael Jordan liqhubela phambili ukuthandwa kohlobo.

 

UHlelo olulinganiselweyo lweDrops

Ukukhutshwa okukodwa kunye nentsebenziswano kunye neempawu ezifana neDior kunye neTravis Scott ziqhuba imfuno ephezulu.

 

Isinxibo sesitalato kunye neMpembelelo yeFashoni

Izihlangu zaseJordani ziye zaba yeyona nto iphambili kwinkcubeko yesinxibo sasesitratweni ngaphaya kwebhasikithi.

 

Imarike yokuthengisa kwakhona

Iimodeli ezinqabileyo zaseJordan zihlala zithengisa amawaka eedola, zinyusa udumo lwazo.

 

Umba	Impembelelo
Ilifa	Impumelelo kaMichael Jordan igcina uphawu lufanelekile
Ukukhutshwa okulinganiselweyo	Yenza ububodwa kunye nexabiso eliphezulu lokuthengisa kwakhona

 

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Ndingasilungisa isinxibo sendlela yaseJordan?

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Iindlela zokunxiba zesitrato zesiko

Iimveliso ezininzi zibonelela ngeengubo zesitrato eziphefumlelweyo zaseJordan.

 

Sikelela iimpahla zeSiko

At Sikelela, sibonelela ngeenkonzo zokulungisa iimpahla zasesitalatweni.

 

Ukukhethwa kwezinto

Sisebenzisa amalaphu akumgangatho ophezulu afana ne-85% enayiloni kunye ne-15% ye-spandex ukwenza iimpahla zasesitratweni zodidi oluphezulu.

 

Ixesha leMveliso

Iisampulu zilungile kwiintsuku ezingama-7-10, kwaye imiyalelo eninzi ithatha iintsuku ezingama-20-35.

 

Ukhetho Lokwenza ngokwezifiso	Iinkcukacha
Ukhetho lwelaphu	85% inayiloni, 15% spandex, umqhaphu, denim
Ixesha lokukhokhela	Iintsuku ezi-7-10 zeesampuli, iintsuku ezingama-20-35 ngobuninzi

 

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Ukuqukumbela

IJordan Brand yinkxaso yeNike kodwa isebenza ngokuzimeleyo. Ukuba ujonge iimpahla zesiko laseJordani, iSikelelelo sibonelela ngezisombululo zeprimiyamu.

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Imibhalo esemazantsi

* Ukwakhiwa kwelaphu ngokusekelwe kwizinto ezikhethwa ngumthengi.